HOW WE GOT HERE
Advertising and Media have the power to influence the world, and now is the perfect time to use that power for the greater good.
The unforeseeable events of 2020 have left many of us in a difficult place. From massive COVID-19 deaths and the economic crisis that came as a result, to the racial injustice that continues to plague our country; through it all, Black, Latino and Asian people have suffered most. As we watched and felt the effects of the pandemic in these underrepresented areas, we realized that it’s going to take a village to save our communities; we can’t do it individually.
On April 23, 2020, a group of leaders across the advertising industry decided to take the COVID-19, economic disparities, and racial injustice “trisis” head-on. Through a shared passion and commitment, we came together to exchange ideas and brainstorm ways to create real change.
If you want to go fast, go alone.
If you want to go far, go together.
- African Proverb
If you want to go fast, go alone.
If you want to go far, go together.
- African Proverb
Our Solution
By empowering our community with information on health, mobility, and wealth we’ll create a collective movement for Black and Brown people across America that will ensure “We All Rise Together.”
HEALTH & WELLNESS
Health promotion and advocacy are vital to the Black and brown community. When we come together to provide a space that cultivates wellness, we’re encouraging our community to normalize well-being in all its facets.
MOBILITY
Get the scoop on our “mobility movement” as we provide mentorship, job opportunities, and career training to level the playing fields within our community.
WEALTH
White households in the U.S. are much wealthier than our Black and brown ones. It will take 250 years to close the wealth gap between Black and white communities. As we create more financial opportunities for our communities, we’ll be much closer to narrowing the wealth divide.